MANAGING RISK AND REPUTATION
INTRODUCTION
This programme is designed as a certificate-of-completion program to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Risk and Reputation. The course weaves inputs from best practices in Reputation Management, Risk Management, PR & Communication, Crisis Management, Crisis Communication and Corporate Ethics & Responsibility to help the participating companies protect their reputation and deal with reputation risk events of any kind.
WHAT WILL SET YOU APART
At the end of the course, participants will;
Gain perspective on key skills, tools and proven processes necessary to become an internal “champion” for Risk and Reputation.
Understand how to help their organisations take a stand in a world where doing so has consequences.
Move from CSR/Sustainability reporting to integrating those efforts to drive Reputation.
Master the digital tools and best practices to enterprise-wide coordination of Risk and Reputation.
Learn new ways to introduce better, risk-conscious decision-making through a focus on internal culture.
COURSE CURRICULUM
- Introduction to Risk and Reputation: A Low Tech, High Touch Cross Functional Approach
- Differentiating and Marketing in a Volatile Reputation Risk Environment
- CSR and Sustainability as a Path to risk Mitigation
- Integrating Risk and Reputation with Crisis Management;
Planning/Preparation/Execution - Enhancing Enterprise-wide Communication and Risk and Reputation Coordination Capabilities
WHO SHOULD ATTEND
- Senior Executives
- Communication Spokespersons
- I Partners & Senior Officials of Law Firms
- Business Consultants Marketing,
- Advertising, Communication Professionals